Ah, stories! The most effective communications leverage the power of stories. Archimedes noted: “Give me a lever long enough and a fulcrum on which
The Power of Analogies and Metaphors in Demos and Discovery – Part 6: Storytelling! Leer Más "
Thank you, Jennyn Anderson, for your nice Amazon review! “As a professional in the Scientific Software industry, I very much enjoyed reading this great
“5.0 out of 5 stars excellent storytelling!” Leer Más "
You can learn the hard way or… “I’ve been a longtime fan of Peter Cohan, and Suspending Disbelief did not disappoint. He’s one of
Suspending Disbelief: “Short Stories, Big Lessons” Leer Más "
I joined Emmanuel King Ibironke of The Intelligence Forge for this discussion of demos, discovery, and founding and developing a training and content business.
Next to “communicating business value” storytelling is the most frequent demo skills improvement sought by sales and presales managers. But just “wrapping a story
Demo Skills Level 8 – Applies Storytelling! Leer Más "
“In the world of life sciences, we often fall into the trap of the “Harbor Tour”—dragging our prospects through every single feature, button, and
Life Sciences Sales Lab Podcast – Flipping the Demo! Leer Más "
Some habits can be changed… We were on booth duty the morning after a long, but enjoyable evening on Bourbon Street listening to Dixieland.
That’s a Zippy Mouse! A True Tradeshow Story Leer Más "
Are You Telling Stories or Just Reciting Facts? Part 2: What’s a Good Story? “You need a search capability, we provide that capability
What’s a Good Story? Leer Más "
Effective Storytelling in Discovery, Demos, and More A Never Stop Learning! Article “Tell me the facts and I’ll learn. Tell me the truth
Effective Storytelling in Discovery, Demos, and More Leer Más "
“I thought I’d skim a story or two… but I couldn’t put it down.” “🚀 Just finished Suspending Disbelief by Peter Cohan… and it’s
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