{"id":1375,"date":"2022-10-11T23:41:04","date_gmt":"2022-10-11T23:41:04","guid":{"rendered":"https:\/\/greatdemo.com\/?page_id=1375"},"modified":"2026-05-19T12:52:08","modified_gmt":"2026-05-19T12:52:08","slug":"podcasts","status":"publish","type":"page","link":"https:\/\/greatdemo.com\/learn\/podcasts\/","title":{"rendered":"Podcasts"},"content":{"rendered":"\t\t
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDo\u2019s and Don\u2019ts: Fabulous Framing for Founders!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tDemos, Discovery, and Business Growth: \u201cPeter E. Cohan shares how storytelling, sales strategy, and business thinking drive real growth. Learn how to communicate value, ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tFor Founders \u2013 Storytelling, Sales, and Business Growth: Turning Ideas into Revenue!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tDo\u2019s and Don\u2019ts: Fabulous Framing for Founders! \u201cPeter E. Cohan shares how storytelling, sales strategy, and business thinking drive real growth. Learn how to ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tFounding and Growing Your New Company Podcast: Why Most B2B Software Demos Fail and How to Fix Them\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined Emmanuel King Ibironke of The Intelligence Forge for this discussion of demos, discovery, and founding and developing a training and content business. ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tLife Sciences Sales Lab Podcast – Flipping the Demo!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\t\u201cIn the world of life sciences, we often fall into the trap of the “Harbor Tour”\u2014dragging our prospects through every single feature, button, and ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\u201cDoing Discovery\u201d SE Book Club \u2013 What\u2019s YOUR Discovery Skills Level?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined Kintan Brahmbhatt, Co-Founder and CEO of Olto Labs, for this intriguing and enlightening discussion of discovery skills, methods, tips, and examples. We ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDemologue Podcast – Discovery, Menus, Automated Demos and More!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined the fine folks at Demoboost for this 30-minute informative discussion: \u201cThis one\u2019s special! \u2728 Peter Cohan has been an inspiration to us ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tIn the Spotlight Podcast \u2013 Doing Discovery\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined Roi Carmel of Spotlight.ai for this delightful discussion: \u201cJoin us for a masterclass in modern sales methodology in this pivotal episode of ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tSaaS Backwards Episode 155 – You\u2019re Probably Doing Discovery Wrong\u2014And It\u2019s Costing You Deals\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\t“Most sales teams think they\u2019re great at discovery. The reality? About 80% are getting it wrong\u2014and it\u2019s the single biggest reason why deals stall, ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tCongrats You Just Gave a Horrible Demo!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tExcellent and amusing summary of key Great Demo! ideas in a 39-minute podcast! https:\/\/digitalwildcatters.com\/podcasts\/what-the-funk\/ Type \u201cCohan\u201d in the search box and choose episode 13 ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tThe SaaS Backwards Podcast and Great Demo!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tWhy Your Demos May be Costing You Deals I joined the fine folks at Austin Lawrence Group for this 35-minute conversation: 00:45\u00a0\u00a0 Provocative Questions! ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDemos, Discovery, and AI: Fireside Chat Recording\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tGreat weekend listening: We unpacked a lot in this 47-minute conversation! Minutes:Seconds 00:30 Welcome and background 02:15 How and why Fahad founded PuppyDog.io \u2013 ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tStorytelling: An Intriguing Take, with a Real-Time Experiment!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\t\u201cWe had a great discussion with Peter Cohan talking about the ONE topic he’s hearing right now in his conversations. It’s Storytelling! Listen in ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tRev Shots #38 – \u201cWhat is the one topic you\u2019re hearing that is not about AI?\u201d\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined the fabulous Dionne Mejer for this 30-minute Rev Shots session: \u201cJoin us as we talk with Peter Cohan, author of The Great ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tCoffee with Sales Engineers!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\t\u201cDiscovering the Journey and Wisdom of a Sales Engineering Legend: Peter Cohan In this insightful episode of Coffee with Sales Engineers, we sit down ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDiary of a Sales Engineer: Engaging Conversation!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tFrom the diarists: \u201cThis week on Diary of a Sales Engineer, Ryan Krueger and I had the honor and privilege to sit down with ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tCritical Business Issues: A Brief Exploration of What, Why, When, and How\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tCheck out this 4.5-minute video that examines the importance and use of Critical Business Issues in sales and buyer enablement processes. Many thanks to ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDemo Caffeine!\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\t\u201cReady to transform your demos from “show up and throw up” to decisive deal catalysts?\u201d I joined Tom Pisello the \u201cROI Guy\u201d and April ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDemo Jockeys Interview Part 2 \u2013 Doing Discovery\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined the fabulous folks at the Demo Jockeys for a discussion of the Doing Discovery book. Here\u2019s a timeline for part 2 of ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tRev Shots: What Is Lead Churn? (And How to Capitalize on Others\u2019 Mistakes!)\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined the fabulous Dionne Meyer of Inside Sales by Design for this 25-minute Rev Shots discussion \u2013 here is Dionne\u2019s summary: \u201cWow! Our ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tDemo Jockeys Interview \u2013 Doing Discovery\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined the fabulous folks at the Demo Jockeys for a discussion of the Doing Discovery book. Here\u2019s a timeline for part 1 of ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tBits About Books \u2013 Great Demo! Third Edition Conversation\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tFrom the host: \u201cBits About Books\u00a0episode #70 featuring\u00a0Peter E. Cohan, is now live. We welcome him back to BAB and speak with him about ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tTwo Presales in a Pod \u2013 Digging into Discovery\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tHow much discovery is enough, and is a disco demo a good thing or bad thing? Peter Cohan joined legume-man Adam Freeman for this ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tInterview: The importance of Discovering Critical Business Issues\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tListen to the recent interview of Peter Cohan by Tom Meerstadt of Cuvama\u00a0where he shares practical tips to avoid \u201cNo Decision\u201d outcomes. They explored: ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tThe Sales Hustle Podcast \u2013 Great Demo! & Doing Discovery Insights\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\t\u201cSales, presales, and the tools that get us there\u2026\u201d I joined Miles Martin for this 40-minute exploration of: Intro \u2013 with a reverse! Experiences ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tConsidering Presales? Interviewing? Newly Hired? Check Out This Path to Presales Podcast\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI joined Matt Madden for this 1-hour exploration of your first few steps into presales and opportunities to accelerate your journey. We discussed: The ...\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t
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