{"id":25193,"date":"2020-06-08T21:15:34","date_gmt":"2020-06-08T21:15:34","guid":{"rendered":"https:\/\/greatdemo.com\/?p=25193"},"modified":"2023-01-26T15:32:02","modified_gmt":"2023-01-26T15:32:02","slug":"the-dunning-kruger-effect-and-demos","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/the-dunning-kruger-effect-and-demos\/","title":{"rendered":"The Dunning\u2013Kruger Effect \u2013 and Demos"},"content":{"rendered":"<p>\u201cIn the field of psychology, the Dunning\u2013Kruger effect is a cognitive bias in which people with low ability at a task overestimate their ability. It is related to the cognitive bias of illusory superiority and comes from the inability of people to recognize their lack of ability. Without the self-awareness of metacognition, people cannot objectively evaluate their competence or incompetence.\u201d [Wikipedia]<\/p>\n<p>In other words, people often don\u2019t know what they don\u2019t know.\u00a0 Interestingly,<\/p>\n<p>\u201cOther investigations of the phenomenon, such as \u2018Why People Fail to Recognize Their Own Incompetence\u2019 (2003), indicate that much incorrect self-assessment of competence derives from the person&#8217;s ignorance of a given activity&#8217;s standards of performance.\u00a0Dunning and Kruger&#8217;s research also indicates that training in a task, such as solving a logic puzzle, increases people&#8217;s ability to accurately evaluate how good they are at it.\u201d<\/p>\n<p>[Note:\u00a0 I am certainly <em>not<\/em> saying that you are incompetent\u2026!]<\/p>\n<p>But consider:\u00a0 In the field of software demos, have you been trained \u2013 and in what ways?<\/p>\n<p>There are a number of potential areas of training with respect to software demos:<\/p>\n<p>The product itself:<\/p>\n<ul>\n<li>Learning how your product operates \u2013 e.g., set-up, navigation and workflows.<\/li>\n<li>Learning what your product delivers \u2013 e.g., reports, dashboards, alerts, and problem resolution.<\/li>\n<li>Learning the surrounding technologies and infrastructure.<\/li>\n<\/ul>\n<p>Presenting the product:<\/p>\n<ul>\n<li>Learning demo flow, scripts, and talk-tracks.<\/li>\n<li>Presenting workflows, individual screens, and deliverables.<\/li>\n<li>Communicating value.<\/li>\n<\/ul>\n<p>Interacting with the customer:<\/p>\n<ul>\n<li>Engaging multiple players at multiple levels (execs, middle managers, staffers, admins).<\/li>\n<li>Managing questions.<\/li>\n<li>Working with customer champions and coaches.<\/li>\n<\/ul>\n<p>This list goes on \u2013 this is a small starter set to spur conversation.<\/p>\n<p>Now consider just two of these items, \u201cpresenting screens\u201d and \u201ccommunicating value\u201d.\u00a0 Have you been trained on how to do these?<\/p>\n<p>Presenting Screens:<\/p>\n<ul>\n<li>What do you say? (And what does your customer hear and remember?)<\/li>\n<li>What is the customer looking at while you are speaking?<\/li>\n<li>What is the customer actually seeing?<\/li>\n<li>How do you use your mouse?<\/li>\n<li>How often do you apply annotation tools?<\/li>\n<li>Do you present meaningful color elements?<\/li>\n<li>Do you communicate graph information clearly?<\/li>\n<li>Are you \u201cconnecting the dots\u201d for the customer?<\/li>\n<\/ul>\n<p>Communicating Value:<\/p>\n<ul>\n<li><em>Are<\/em> you communicating value?<\/li>\n<li>How compelling is the message?<\/li>\n<li>Are they your (vendor) value statements?<\/li>\n<li>How often do you communicate value?<\/li>\n<li>What does your customer hear and remember?<\/li>\n<\/ul>\n<p>Perhaps it\u2019s time to assess yourself \u2013 but not <em>by<\/em> yourself (due to the Dunning-Kruger effect!).<\/p>\n<p>Start by asking a colleague, a mentor, or your manager to review an example demo \u2013 but be aware that they may be at a similar level of understanding as you are (particularly if they were the ones who provided the training!).<\/p>\n<p>So, consider asking a customer or a 3<sup>rd<\/sup> party to take a look at a sample demo or two.\u00a0 Do you know what you don\u2019t know?\u00a0 What you learn could be enlightening!<\/p>\n<p>Contact us at <a href=\"mailto:Info@GreatDemo.com\">Info@GreatDemo.com<\/a> if you\u2019d like to discuss or pursue this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People often don\u2019t know what they don\u2019t know&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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