{"id":32089,"date":"2023-04-10T15:58:02","date_gmt":"2023-04-10T15:58:02","guid":{"rendered":"https:\/\/greatdemo.com\/?p=32089"},"modified":"2023-04-10T15:58:02","modified_gmt":"2023-04-10T15:58:02","slug":"storytelling-umami","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/storytelling-umami\/","title":{"rendered":"Storytelling Umami"},"content":{"rendered":"<p class=\"p1\">What makes a good story <i>great<\/i>?<\/p>\n<p class=\"p1\">The story <i>itself<\/i> can have all the elements of a good story (see Chip and Dan Heath\u2019s <i>Make to Stick<\/i>), including:<\/p>\n<ul>\n<li class=\"p1\">Simple Message:<span class=\"Apple-converted-space\">\u00a0 <\/span>The concept or message needs to be clear and easy to understand<\/li>\n<li class=\"p1\">Real Experience:<span class=\"Apple-converted-space\">\u00a0 <\/span>It has to be believable and perceived as being true<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p1\">Element of Surprise: An unexpected twist, event or outcome generates interest and tension<\/li>\n<li class=\"p1\">Evokes Emotion:<span class=\"Apple-converted-space\">\u00a0 <\/span>The best stories are those that generate an emotional response<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"p1\">Relevant:<span class=\"Apple-converted-space\">\u00a0 <\/span>Good stories relate directly to the subject or key point<\/li>\n<\/ul>\n<p class=\"p1\">That\u2019s a terrific starting point. However, the way the story is <i>told<\/i> can have enormous impact on its reception and retention.<\/p>\n<p class=\"p1\">When we taste food, we typically assess the four taste senses of salt, sweet, sour, and bitter \u2013 but the fifth sense, umami, provides us with a richer experience often described as savory, complex, \u201cyum\u201d or \u201com nom nom\u201d\u2026!<\/p>\n<p class=\"p1\">In storytelling, the same principle applies and can make the difference between \u201cadequate\u201d and \u201cexceptional\u201d.<\/p>\n<p class=\"p1\">Storytelling umami elements can include delivery pitch, tone, speed, dynamics, pauses and other timing factors, your facial expressions, and your posture, gestures and other movements. Simply raising an eyebrow can have surprising impact, for example.<\/p>\n<p class=\"p1\">Consider adding a dash of storytelling umami and make your stories truly delicious!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes a good story great? The story itself can have all the elements of a good story (see Chip and Dan Heath\u2019s Make<\/p>\n","protected":false},"author":2,"featured_media":32090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,8,18],"tags":[7],"class_list":["post-32089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","category-great-demo-blog","category-storytelling","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/32089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/comments?post=32089"}],"version-history":[{"count":0,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/32089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media\/32090"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media?parent=32089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/categories?post=32089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/tags?post=32089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}