{"id":35886,"date":"2024-08-23T15:12:04","date_gmt":"2024-08-23T15:12:04","guid":{"rendered":"https:\/\/greatdemo.com\/?p=35886"},"modified":"2024-08-23T15:12:04","modified_gmt":"2024-08-23T15:12:04","slug":"cafe-con-los-ingenieros-de-ventas","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/coffee-with-sales-engineers\/","title":{"rendered":"Caf\u00e9 con los ingenieros de ventas"},"content":{"rendered":"<p>\"Descubriendo el viaje y la sabidur\u00eda de una leyenda de la ingenier\u00eda de ventas: Peter Cohan<\/p>\n<p>En este interesante episodio de Caf\u00e9 con ingenieros de ventas, nos sentamos con Peter Cohan, fundador de Second Derivative y autor de \"Great Demo!\" y \"Doing Discovery\". Peter comparte su viaje transformador de qu\u00edmico a leyenda de la SE, ofreciendo valiosas lecciones para los ingenieros de ventas actuales y aspirantes. Entre los temas tratados se incluyen los pilares fundamentales de un SE de \u00e9xito, la importancia del descubrimiento y la relaci\u00f3n din\u00e1mica entre los ejecutivos de cuentas y los ingenieros de ventas. Este episodio est\u00e1 repleto de consejos pr\u00e1cticos para cualquier persona que est\u00e9 haciendo carrera en ingenier\u00eda de ventas o est\u00e9 pensando en hacerla.<\/p>\n<ul>\n<li>00:00 Introducci\u00f3n y bienvenida<\/li>\n<li>00:23 Presentaci\u00f3n del invitado: Peter Cohan<\/li>\n<li>01:05 Los comienzos de la carrera profesional de Peter<\/li>\n<li>02:47 Transici\u00f3n a Preventa y Marketing<\/li>\n<li>04:09 Creaci\u00f3n y desarrollo de una unidad de negocio<\/li>\n<li>04:53 El papel de un ingeniero de ventas<\/li>\n<li>09:14 La importancia de aprender y ense\u00f1ar<\/li>\n<li>12:18 Habilidades y atributos esenciales de un gran SE<\/li>\n<li>22:26 Colaboraci\u00f3n eficaz con los ejecutivos de cuentas<\/li>\n<li>32:15 Reflexiones finales y recomendaciones\"<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=cIIvE0ynDig\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=cIIvE0ynDig<\/a><\/p>\n<p>\u00a1Que aproveche!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\"Descubriendo la Trayectoria y la Sabidur\u00eda de una Leyenda de la Ingenier\u00eda de Ventas: Peter Cohan En este perspicaz episodio de Caf\u00e9 con ingenieros de ventas, nos sentamos<\/p>","protected":false},"author":2,"featured_media":35887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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