{"id":35886,"date":"2024-08-23T15:12:04","date_gmt":"2024-08-23T15:12:04","guid":{"rendered":"https:\/\/greatdemo.com\/?p=35886"},"modified":"2024-08-23T15:12:04","modified_gmt":"2024-08-23T15:12:04","slug":"coffee-with-sales-engineers","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/coffee-with-sales-engineers\/","title":{"rendered":"Coffee with Sales Engineers!"},"content":{"rendered":"<p>\u201cDiscovering the Journey and Wisdom of a Sales Engineering Legend: Peter Cohan<\/p>\n<p>In this insightful episode of Coffee with Sales Engineers, we sit down with Peter Cohan, founder of the Second Derivative and author of &#8216;Great Demo!&#8217; and &#8216;Doing Discovery.&#8217; Peter shares his transformative journey from a chemist to an SE legend, offering valuable lessons for current and aspiring sales engineers. Topics covered include the critical pillars of a successful SE, the importance of discovery, and the dynamic relationship between account executives and sales engineers. This episode is packed with actionable advice for anyone in or considering a career in sales engineering.<\/p>\n<ul>\n<li>00:00 Introduction and Welcome<\/li>\n<li>00:23 Guest Introduction: Peter Cohan<\/li>\n<li>01:05 Peter&#8217;s Early Career Journey<\/li>\n<li>02:47 Transition to Pre-Sales and Marketing<\/li>\n<li>04:09 Founding and Growing a Business Unit<\/li>\n<li>04:53 The Role of a Sales Engineer<\/li>\n<li>09:14 The Importance of Learning and Teaching<\/li>\n<li>12:18 Core Skills and Attributes of a Great SE<\/li>\n<li>22:26 Effective Collaboration with Account Executives<\/li>\n<li>32:15 Final Thoughts and Recommendations\u201d<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=cIIvE0ynDig\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=cIIvE0ynDig<\/a><\/p>\n<p>Enjoy!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDiscovering the Journey and Wisdom of a Sales Engineering Legend: Peter Cohan In this insightful episode of Coffee with Sales Engineers, we sit down<\/p>\n","protected":false},"author":2,"featured_media":35887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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