{"id":36461,"date":"2024-12-13T19:01:55","date_gmt":"2024-12-13T19:01:55","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36461"},"modified":"2024-12-13T19:01:55","modified_gmt":"2024-12-13T19:01:55","slug":"the-saas-backwards-podcast-and-great-demo","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/the-saas-backwards-podcast-and-great-demo\/","title":{"rendered":"The SaaS Backwards Podcast and Great Demo!"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Why Your Demos May be Costing You Deals<\/strong><\/p>\n<p>I joined the fine folks at Austin Lawrence Group for this 35-minute conversation:<\/p>\n<ul>\n<li>00:45\u00a0\u00a0 Provocative Questions!<\/li>\n<li>01:15\u00a0\u00a0 Common demo mistakes and a tasty example<\/li>\n<li>02:45\u00a0\u00a0 The end result! \u201cHow\u201d vs \u201cWhat\u201d (and \u201cWhy\u201d)<\/li>\n<li>04:00\u00a0\u00a0 A (painful) bicycle accident analogy<\/li>\n<li>04:45\u00a0\u00a0 Flip your demo upside down!<\/li>\n<li>05:00\u00a0\u00a0 Tailoring demos to your audience \u2013 a CRM system example<\/li>\n<li>06:45\u00a0\u00a0 A structured approach<\/li>\n<li>08:00\u00a0\u00a0 How does Great Demo! differ from traditional approaches?<\/li>\n<li>09:45\u00a0\u00a0 What is \u201cBuying It Back\u201d?<\/li>\n<li>10:45 \u00a0 What\u2019s the difference between skills and methodology?<\/li>\n<li>12:15\u00a0\u00a0 What can we learn from news articles?<\/li>\n<li>14:25\u00a0\u00a0 How should discovery work (or work best)?<\/li>\n<li>16:00\u00a0\u00a0 What\u2019s a solution for \u201cJust show me a demo\u2026!\u201d<\/li>\n<li>17:00\u00a0\u00a0 Two types of buyers? And the horrors of Lead Churn!<\/li>\n<li>19:25\u00a0\u00a0 Who should give demos?<\/li>\n<li>23:00\u00a0\u00a0 A different take (or two!) on storytelling in demos<\/li>\n<li>29:00\u00a0\u00a0 What demo metrics should we track?<\/li>\n<li>32:00\u00a0\u00a0 A Great Demo! success story?<\/li>\n<li>33:30\u00a0\u00a0 How can you contact Great Demo!<\/li>\n<\/ul>\n<p>Enjoy this podcast <a href=\"https:\/\/lnkd.in\/egD5y3sG\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Your Demos May be Costing You Deals I joined the fine folks at Austin Lawrence Group for this 35-minute conversation: 00:45\u00a0\u00a0 Provocative Questions!<\/p>\n","protected":false},"author":2,"featured_media":36462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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