{"id":36716,"date":"2025-03-03T22:38:02","date_gmt":"2025-03-03T22:38:02","guid":{"rendered":"https:\/\/greatdemo.com\/?p=36716"},"modified":"2025-03-03T22:41:31","modified_gmt":"2025-03-03T22:41:31","slug":"transformar-la-preparacion-y-el-rendimiento-de-las-ventas","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/transforming-sales-readiness-and-performance\/","title":{"rendered":"Transformar la preparaci\u00f3n y el rendimiento de las ventas en re:Members"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"36716\" class=\"elementor elementor-36716\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2a5eba elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d2a5eba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80c5517\" data-id=\"80c5517\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defada1 elementor-widget elementor-widget-heading\" data-id=\"defada1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El desaf\u00edo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae710bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae710bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">A pesar de contar con un equipo de ventas talentoso y dedicado, Holly Condon reconoci\u00f3 la necesidad de elevar su eficacia para alcanzar ambiciosos objetivos de crecimiento. El equipo se enfrentaba a retos que obstaculizaban su capacidad para ofrecer interacciones impactantes con los clientes:<\/span><\/p><ol start=\"1\" type=\"1\"><li><span style=\"color: #000000;\"><b>Mejora de las competencias b\u00e1sicas:<\/b>\u00a0Aunque el equipo era competente, necesitaba perfeccionar los conceptos b\u00e1sicos de ventas para adaptarse plenamente a las estrategias modernas de captaci\u00f3n de clientes.<\/span><\/li><li><span style=\"color: #000000;\"><b>Apoyar el crecimiento del equipo:<\/b>\u00a0Con planes para ampliar el equipo de ventas, Holly necesitaba una soluci\u00f3n de formaci\u00f3n escalable para garantizar la coherencia en el rendimiento de los miembros nuevos y existentes.<\/span><\/li><li><span style=\"color: #000000;\"><b>Superar las barreras log\u00edsticas:<\/b>\u00a0La programaci\u00f3n y realizaci\u00f3n de talleres a medida plante\u00f3 dificultades, dadas las limitaciones de tama\u00f1o y recursos del equipo.<\/span><\/li><\/ol><p><span style=\"color: #000000;\">Al abordar estas \u00e1reas, Holly se propuso capacitar a su equipo para superar las expectativas e impulsar resultados excepcionales, y los resultados demostraron que el esfuerzo hab\u00eda merecido la pena.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b710eb2 elementor-widget elementor-widget-heading\" data-id=\"b710eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8fb822 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b8fb822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.remembers.com\/\" target=\"_blank\" rel=\"noopener\">re:Miembros<\/a> se asoci\u00f3 con Great Demo! para poner en marcha un&nbsp;<b>Taller de 2,5 d\u00edas equivalente a \u00a1Gran Demo! y Haciendo Descubrimientos<\/b>. El programa se adapt\u00f3 a:<\/span><\/p>\n<ul type=\"disc\">\n<li><span style=\"color: #000000;\">Reforzar la comprensi\u00f3n por parte del equipo de los principios b\u00e1sicos de las ventas y las t\u00e9cnicas de descubrimiento.<\/span><\/li>\n<li><span style=\"color: #000000;\">Equ\u00edpelos con m\u00e9todos pr\u00e1cticos para ofrecer demostraciones de valor a\u00f1adido adaptadas a las necesidades de los clientes.<\/span><\/li>\n<li><span style=\"color: #000000;\">Proporcionar opciones flexibles para impartir la formaci\u00f3n, incluido el acceso a talleres p\u00fablicos.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce18bd8 elementor-widget elementor-widget-heading\" data-id=\"ce18bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff26006 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff26006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div style=\"line-height: 1.5; direction: ltr; margin-left: 0px;\"><p><span style=\"letter-spacing: 0em;\">Tras asistir a la formaci\u00f3n, los <\/span><span style=\"letter-spacing: 0em;\">re:Miembros<\/span><span style=\"letter-spacing: 0em;\"> equipo experiment\u00f3 una espectacular transformaci\u00f3n de su rendimiento. <\/span><span style=\"font-weight: bold; letter-spacing: 0em;\">Las tasas de cierre pasaron de 29,6% en el tercer trimestre a 73,2% en el cuarto, lo que supone un asombroso aumento de 43,6% en s\u00f3lo un trimestre.<\/span><span style=\"letter-spacing: 0em;\">. Esta mejora refleja la mayor capacidad del equipo para ofrecer demostraciones convincentes y basadas en el valor que resonaron entre los clientes potenciales y aceleraron la toma de decisiones.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">Adem\u00e1s de mejorar las tasas de cierre, el equipo tambi\u00e9n <\/span><span style=\"font-style: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); font-weight: bold; letter-spacing: 0em;\">redujeron significativamente su ciclo de ventas en 52% <\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">acortando el ciclo de 190 d\u00edas antes de la formaci\u00f3n a s\u00f3lo 99 d\u00edas en el cuarto trimestre. Esta nueva eficiencia les permiti\u00f3 convertir las oportunidades m\u00e1s r\u00e1pidamente, aumentando la productividad general y la generaci\u00f3n de ingresos. Adem\u00e1s, el cumplimiento de las cuotas se dispar\u00f3.<\/span><\/p><p><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">El \u00e9xito de la formaci\u00f3n se extendi\u00f3 m\u00e1s all\u00e1 de las m\u00e9tricas de ventas inmediatas. El equipo desarroll\u00f3 <\/span><span style=\"font-style: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); font-weight: bold; letter-spacing: 0em;\">mayor confianza a la hora de captar clientes potenciales, formular las preguntas adecuadas y entablar conversaciones de ventas m\u00e1s significativas<\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">. Al eliminar los procesos ineficaces, se centraron en actividades de alto valor que repercut\u00edan directamente en el \u00e9xito de las operaciones. La formaci\u00f3n tambi\u00e9n proporcion\u00f3 <\/span><span style=\"font-style: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); font-weight: bold; letter-spacing: 0em;\">marco escalable<\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">permitiendo <\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">re:Miembros <\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">a <\/span><span style=\"font-style: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); font-weight: bold; letter-spacing: 0em;\">agilizar la incorporaci\u00f3n y mejorar las cualificaciones de los nuevos empleados<\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\"> eficiente. El Consejero Delegado, Paul Edelmann, reconoci\u00f3 el impacto y reforz\u00f3 el compromiso de la direcci\u00f3n con la iniciativa, diciendo al equipo: \"<\/span><span style=\"font-style: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); font-weight: bold; letter-spacing: 0em;\">Holly, sigue adelante. Cualesquiera que sean los recursos que necesites para seguir impulsando estos notables resultados, los tienes<\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5); letter-spacing: 0em;\">.\"<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4464de9 elementor-widget elementor-widget-image\" data-id=\"4464de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/holly-condon-1024x341.png\" class=\"attachment-large size-large wp-image-37032\" alt=\"\" srcset=\"https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/holly-condon-1024x341.png 1024w, https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/holly-condon-300x100.png 300w, https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/holly-condon-768x256.png 768w, https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/holly-condon-18x6.png 18w, https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/holly-condon.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d073bc0 elementor-widget elementor-widget-heading\" data-id=\"d073bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1 listo para transformar su equipo de ventas?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875b22e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"875b22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a1\u00danase a la creciente lista de empresas que logran resultados excepcionales con la metodolog\u00eda Great Demo! Consulte nuestra <a href=\"https:\/\/greatdemo.com\/es\/formacion\/\">Formaci\u00f3n<\/a> para ver los distintos talleres que ofrecemos y decidir cu\u00e1l se adapta mejor a su equipo. Tambi\u00e9n puede<span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">\u00a0<\/span><a style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\" href=\"https:\/\/greatdemo.com\/es\/contacte-con-nosotros\/\">Contacto<\/a><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\"> para saber c\u00f3mo podemos ayudar a su equipo a cerrar m\u00e1s acuerdos, m\u00e1s r\u00e1pido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728f52b elementor-widget elementor-widget-spacer\" data-id=\"728f52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e77064 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9e77064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/greatdemo.com\/wp-content\/uploads\/2025\/03\/reMembers-Case-Study.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descargar estudio de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El reto A pesar de contar con un equipo de ventas con talento y dedicaci\u00f3n, Holly Condon reconoci\u00f3 la necesidad de elevar su eficacia para cumplir los ambiciosos objetivos de crecimiento.<\/p>","protected":false},"author":3,"featured_media":37037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37],"tags":[36],"class_list":["post-36716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","tag-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=36716"}],"version-history":[{"count":3,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36716\/revisions"}],"predecessor-version":[{"id":37049,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/36716\/revisions\/37049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/37037"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=36716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=36716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=36716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}