{"id":37013,"date":"2025-02-28T17:22:26","date_gmt":"2025-02-28T17:22:26","guid":{"rendered":"https:\/\/greatdemo.com\/?p=37013"},"modified":"2025-02-28T17:25:27","modified_gmt":"2025-02-28T17:25:27","slug":"automated-demos-best-practices-specific-guidance","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/automated-demos-best-practices-specific-guidance\/","title":{"rendered":"Automated Demos Best Practices: Specific Guidance!"},"content":{"rendered":"<p>\u201cIf you automate garbage demos, you\u2019re just sending out lots of <a href=\"https:\/\/greatdemo.com\/are-your-automated-demos-hurting-you-bad-news\/\">garbage<\/a>!\u201c<\/p>\n<p>It is not simply about presenting a clickstream or a choose-your-own-adventure pathway.<\/p>\n<p>Don\u2019t just record or generate your automated demos by following the clickstream of your \u201cstandard demo.\u201d Automated demos are <em>different<\/em> than human-delivered demos: There is no opportunity for a <em>conversation<\/em>.<\/p>\n<p>Before beginning, consider your objectives. Are they for demand generation? Provided in response to a prospect\u2019s request to \u201csee a demo?\u201d Offered as proof points? Your objectives impact the <em>context<\/em> of your automated demos greatly!<\/p>\n<p>Successful automated demos need to satisfy a broad number of parameters (just as human-delivered demos need to, as well!):<\/p>\n<ul>\n<li>Setting Context<\/li>\n<li>Problem Identification<\/li>\n<li>Solution Presentation<\/li>\n<li>Advantage and Value Communication<\/li>\n<li>Length<\/li>\n<li>Call to Action<\/li>\n<li>Simplicity<\/li>\n<li>Clarity<\/li>\n<li>Engagement<\/li>\n<\/ul>\n<p>You\u2019ll specific guidance on these topics here: <a href=\"https:\/\/greatdemo.com\/automated-demos-best-practices\/\">https:\/\/greatdemo.com\/automated-demos-best-practices\/<\/a><\/p>\n<p>Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you automate garbage demos, you\u2019re just sending out lots of garbage!\u201c It is not simply about presenting a clickstream or a choose-your-own-adventure pathway.<\/p>\n","protected":false},"author":2,"featured_media":35794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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