{"id":37055,"date":"2025-03-05T16:28:49","date_gmt":"2025-03-05T16:28:49","guid":{"rendered":"https:\/\/greatdemo.com\/?p=37055"},"modified":"2025-03-05T16:28:49","modified_gmt":"2025-03-05T16:28:49","slug":"demo-storylines-journey-destination-or-both-2","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/demo-storylines-journey-destination-or-both-2\/","title":{"rendered":"Demo Storylines: Journey, Destination, or Both?"},"content":{"rendered":"<p>There\u2019s a lot of discussion today about storytelling in demos and related sales activities. Many software vendors talk about \u201cThe Journey\u201d or \u201cThe Customer\u2019s Journey\u201d as a storyline.\u00a0We need to ask ourselves, however, what is important for your prospect or your customer?<\/p>\n<p>Is it <em>really<\/em> the Journey, or is it the Destination, or possibly Both?<\/p>\n<p><strong>What\u2019s in This Article for You?<\/strong><\/p>\n<ul>\n<li>What\u2019s the Difference between the Journey and the Destination?<\/li>\n<li>It\u2019s All about Value<\/li>\n<li>When It\u2019s <em>Not<\/em> the Journey<\/li>\n<li>When It <em>Is<\/em> the Journey<\/li>\n<li>When It <em>Is<\/em> the Destination<\/li>\n<li>When It Is Both<\/li>\n<li>A Matter of Perspective<\/li>\n<\/ul>\n<p>You can find the full article here: <a href=\"https:\/\/greatdemo.com\/demo-storylines-journey-destination-or-both\/\">https:\/\/greatdemo.com\/demo-storylines-journey-destination-or-both\/<\/a><\/p>\n<p>Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a lot of discussion today about storytelling in demos and related sales activities. Many software vendors talk about \u201cThe Journey\u201d or \u201cThe Customer\u2019s<\/p>\n","protected":false},"author":2,"featured_media":37056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[7],"class_list":["post-37055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storytelling","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/37055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/comments?post=37055"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/37055\/revisions"}],"predecessor-version":[{"id":37058,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/37055\/revisions\/37058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media\/37056"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media?parent=37055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/categories?post=37055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/tags?post=37055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}