{"id":37405,"date":"2025-05-05T17:03:20","date_gmt":"2025-05-05T17:03:20","guid":{"rendered":"https:\/\/greatdemo.com\/?p=37405"},"modified":"2025-05-05T17:03:20","modified_gmt":"2025-05-05T17:03:20","slug":"the-power-of-you-in-demos-2","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/the-power-of-you-in-demos-2\/","title":{"rendered":"The Power of \u201cYou\u201d in Demos"},"content":{"rendered":"<p><strong>It\u2019s You Not We<\/strong><\/p>\n<p>Who can solve your customers\u2019 problems? Is it you, your customers, or both?<\/p>\n<p>It may <em>seem<\/em> like it should be both of you, but only your <em>customers<\/em> can take the actions necessary to address their challenges.<\/p>\n<p>Will you as the vendor be <em>running<\/em> the software you sell them? Of course not.<\/p>\n<p>Will you be making the decisions that your software enables on behalf of your customers? Not a chance.<\/p>\n<p>The problems are your <em>prospect\u2019s <\/em>problems, not yours. The Critical Business Issues are your <em>prospects\u2019<\/em> Critical Business Issues, not yours. The value they receive from using your software is theirs, not yours (they <em>already<\/em> paid you!).<\/p>\n<p>And will you be taking responsibility for your customers\u2019 outcomes? Only indirectly. While you may provide guidance on best practices, you won\u2019t be clicking their mice or making their decisions for them. (Note that services may be a different situation; this only applies to software purchases and use.)<\/p>\n<p>So, when you are presenting demos, stay in \u201cYou Mode.\u201d Avoid using \u201cwe.\u201d But is this just an opinion or is there research that validates this idea?<\/p>\n<p>YOU can find the rest of this article here: <a href=\"https:\/\/greatdemo.com\/the-power-of-you-in-demos\/\">https:\/\/greatdemo.com\/the-power-of-you-in-demos\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s You Not We Who can solve your customers\u2019 problems? Is it you, your customers, or both? It may seem like it should be<\/p>\n","protected":false},"author":2,"featured_media":37404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[7],"class_list":["post-37405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-methodology_basics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/37405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/comments?post=37405"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/37405\/revisions"}],"predecessor-version":[{"id":37406,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/37405\/revisions\/37406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media\/37404"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media?parent=37405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/categories?post=37405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/tags?post=37405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}