{"id":38739,"date":"2025-07-21T16:07:21","date_gmt":"2025-07-21T16:07:21","guid":{"rendered":"https:\/\/greatdemo.com\/?p=38739"},"modified":"2025-07-29T10:06:20","modified_gmt":"2025-07-29T10:06:20","slug":"are-automated-demos-getting-the-job-done","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/are-automated-demos-getting-the-job-done\/","title":{"rendered":"Are Automated Demos Getting the Job Done?"},"content":{"rendered":"

Sadly, not enough!<\/p>\n

 <\/p>\n

Most focus on the least<\/em> important idea:<\/p>\n

how <\/em>the software works.<\/em><\/p>\n

 <\/p>\n

And they ignore<\/p>\n

what<\/em> problems need to be addressed,<\/p>\n

why<\/em> it is important, and the<\/p>\n

value<\/em> of making the change.<\/p>\n

 <\/p>\n

Use these attributes and assess –<\/p>\n

 <\/p>\n

Setting Context:<\/p>\n

Who is this for (who should watch it and why)?<\/p>\n

 <\/p>\n

Problem Identification:<\/p>\n

What problems are being addressed (or need to be addressed)?<\/p>\n

 <\/p>\n

Solution Presentation:<\/p>\n

What solutions are offered?<\/p>\n

 <\/p>\n

Value Communication:<\/p>\n

What is the tangible value of making the change?<\/p>\n

 <\/p>\n

Length:<\/p>\n

Is the length consistent with the objective of the demo?<\/p>\n

(E.g., Vision Generation vs Technical Proof vs Training)<\/p>\n

 <\/p>\n

Call to Action:<\/p>\n

What do you want your prospect to do?<\/p>\n

 <\/p>\n

Simplicity:<\/p>\n

Does it communicate a message that can be easily retold?<\/p>\n

 <\/p>\n

Clarity:<\/p>\n

Is it easy to understand?<\/p>\n

 <\/p>\n

Engagement:<\/p>\n

Are prospects focusing on the demo or multi-tasking?<\/p>\n

 <\/p>\n

 <\/p>\n

And here are resources to help improve your<\/em> automated demos:<\/p>\n

Reading:<\/p>\n

https:\/\/greatdemo.com\/automated-demos-best-practices-specific-guidance\/<\/a><\/p>\n

Self-paced online training:<\/p>\n

https:\/\/demoboost.com\/courses\/great-demo-playbook<\/a><\/p>\n

Hands-on workshops for individuals and teams:<\/p>\n

Paul Pearce PPearce@GreatDemo.com<\/a> (Americas)<\/p>\n

Natasja Bax NBax@GreatDemo.com<\/a> (EMEA)<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sadly, not enough!   Most focus on the least important idea: how the software works.   And they ignore what problems need to be<\/p>\n","protected":false},"author":2,"featured_media":38740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40],"tags":[110,111,109,45,105,108,106,46,107,104],"class_list":["post-38739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automated-demos","tag-b2b-sales-effectiveness","tag-customer-centric-demo-approach","tag-discovery-call-opener","tag-elevator-pitch-alternative","tag-great-demo-techniques","tag-peter-cohan-methods","tag-presales-communication","tag-provocative-sales-questions","tag-saas-sales-hooks","tag-sales-conversation-starters"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/38739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/comments?post=38739"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/38739\/revisions"}],"predecessor-version":[{"id":38741,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/posts\/38739\/revisions\/38741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media\/38740"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/media?parent=38739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/categories?post=38739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/wp-json\/wp\/v2\/tags?post=38739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}