{"id":45241,"date":"2026-04-20T17:56:28","date_gmt":"2026-04-20T17:56:28","guid":{"rendered":"https:\/\/greatdemo.com\/?p=45241"},"modified":"2026-04-20T17:56:28","modified_gmt":"2026-04-20T17:56:28","slug":"for-founders-storytelling-sales-and-business-growth-turning-ideas-into-revenue","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/for-founders-storytelling-sales-and-business-growth-turning-ideas-into-revenue\/","title":{"rendered":"For Founders \u2013 Storytelling, Sales, and Business Growth: Turning Ideas into Revenue!"},"content":{"rendered":"

Do\u2019s and Don\u2019ts: Fabulous Framing for Founders!<\/p>\n

\u201cPeter E. Cohan shares how storytelling, sales strategy, and business thinking drive real growth. Learn how to communicate value, build strong business cases, and position yourself as an expert.\u201d<\/p>\n

I joined Craig Sheets and \u201cBehind Closed Books\u201d for this engaging and pragmatic discussion of founding and growing your business, including:<\/p>\n

00:00\u00a0\u00a0 Introduction<\/p>\n

00:30\u00a0\u00a0 Welcome and topics<\/p>\n

04:00\u00a0\u00a0 Naming your company \u2013 and what no<\/em> \u00a1que hacer!<\/p>\n

12:30\u00a0\u00a0 A surprising way to write a book<\/p>\n

15:30\u00a0\u00a0 Print-on-demand and publishing options<\/p>\n

16:30\u00a0\u00a0 Getting to the point!<\/p>\n

24:00\u00a0\u00a0 Marketing, being perceived as an expert, and bootstrapping<\/p>\n

28:00\u00a0\u00a0 Struggling to \u201cpull the trigger\u201d in starting the business?<\/p>\n

32:30\u00a0\u00a0 Tax and company structure pragmatics!<\/p>\n

40:00\u00a0\u00a0 Storytelling, business success, and effective stories<\/p>\n

50:00\u00a0\u00a0 Five ways to communicate ideas<\/p>\n

55:30\u00a0\u00a0 Some thoughts on AI (of course!)<\/p>\n

64:30\u00a0\u00a0 Freeze-dried beer!<\/p>\n

69:30\u00a0\u00a0 Origins, changes, and growth<\/p>\n

 <\/p>\n

You can find the full recording here \u2013 enjoy!<\/p>\n

https:\/\/www.youtube.com\/watch?v=eP5-QsGPOw4<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Do\u2019s and Don\u2019ts: Fabulous Framing for Founders! \u201cPeter E. Cohan shares how storytelling, sales strategy, and business thinking drive real growth. Learn how to<\/p>","protected":false},"author":2,"featured_media":45242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[7,27],"class_list":["post-45241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth_development","tag-blog","tag-infographics"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=45241"}],"version-history":[{"count":2,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45241\/revisions"}],"predecessor-version":[{"id":45245,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/45241\/revisions\/45245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/45242"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=45241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=45241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=45241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}