{"id":47238,"date":"2026-08-10T17:45:59","date_gmt":"2026-08-10T17:45:59","guid":{"rendered":"https:\/\/greatdemo.com\/?p=47238"},"modified":"2026-08-10T17:45:59","modified_gmt":"2026-08-10T17:45:59","slug":"change-no-thank-you-the-advantages-of-the-incumbent-vendor-part-3","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/change-no-thank-you-the-advantages-of-the-incumbent-vendor-part-3\/","title":{"rendered":"Change? No Thank You\u2026! The Advantages of the Incumbent Vendor \u2013 Part 3"},"content":{"rendered":"<p>Fundamentalmente, la mayor\u00eda de la gente no quiere cambiar.<\/p>\n<p>Perm\u00edtanme repetirlo: En general, la gente no quiere cambiar. Aunque no les guste su estado actual, preferir\u00e1n quedarse en su situaci\u00f3n actual antes que asumir las tareas anteriores.<\/p>\n<p>Prefieren quedarse en \"el infierno que conocen\" antes que buscar una soluci\u00f3n. Se quejar\u00e1n de su situaci\u00f3n actual, hablar\u00e1n durante horas de lo poco que les gusta. Pero si el problema no es <a href=\"https:\/\/greatdemo.com\/es\/descubrir-cuestiones-empresariales-criticas-por-que-y-como\/\">lo suficientemente grande<\/a> o la soluci\u00f3n no es suficientemente convincente, entonces la mayor\u00eda de la gente se quedar\u00e1 con lo que tiene.<\/p>\n<p>\u00bfQuiere pruebas? En el mundo de la venta de software, uno de los mayores \"competidores\" es la No Decisi\u00f3n, en la que el cliente opta por <em>no hacer nada<\/em>. On average, 43% of all forecasted opportunities end up as No Decision outcomes. Fascinatingly, some of the people who are most resistant to change are\u2026 wait for it\u2026 <em>vendedores<\/em>!<\/p>\n<p>Why do No Decision results happen so frequently? Because making a business decision on a major software selection is expensive, as described in Parts 1 and 2, and it involves substantial risk as I\u2019ll outline my next installment!<\/p>\n<p>&nbsp;<\/p>\n<p>Resources:<\/p>\n<p>Parts 1, 2, and 3<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/blog\/\">https:\/\/greatdemo.com\/blog\/<\/a><\/p>\n<p>Descubrir cuestiones empresariales cr\u00edticas: qu\u00e9, por qu\u00e9 y c\u00f3mo<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/descubrir-cuestiones-empresariales-criticas-por-que-y-como\/\">https:\/\/greatdemo.com\/uncovering-critical-business-issues-what-why-and-how\/<\/a><\/p>\n<p>Why Buyers Have Lost Their Ability to Reach Decisions<\/p>\n<p><a href=\"https:\/\/now.iseeit.com\/why-buyers-have-lost-the-ability-to-reach-decisions\/\" target=\"_blank\" rel=\"noopener\">https:\/\/now.iseeit.com\/why-buyers-have-lost-the-ability-to-reach-decisions\/<\/a><\/p>\n<p>Descubrimiento<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fundamentally, most people don\u2019t want to change. Let me say that again: Generally speaking, people don\u2019t want to change. Even if they don\u2019t like<\/p>","protected":false},"author":2,"featured_media":47239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-47238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=47238"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47238\/revisions"}],"predecessor-version":[{"id":47240,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47238\/revisions\/47240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/47239"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=47238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=47238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=47238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}