{"id":47389,"date":"2026-09-03T16:14:02","date_gmt":"2026-09-03T16:14:02","guid":{"rendered":"https:\/\/greatdemo.com\/?p=47389"},"modified":"2026-09-03T16:16:01","modified_gmt":"2026-09-03T16:16:01","slug":"the-power-of-analogies-and-metaphors-in-demos-and-discovery-part-4-understanding","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/es\/the-power-of-analogies-and-metaphors-in-demos-and-discovery-part-4-understanding\/","title":{"rendered":"The Power of Analogies and Metaphors in Demos and Discovery \u2013 Part 4: Understanding!"},"content":{"rendered":"<p>\u00bfPor qu\u00e9 utilizar analog\u00edas y met\u00e1foras? Para comprender.<\/p>\n<p>\u00bfAlguna vez le ha costado explicar lo que permite una nueva tecnolog\u00eda a personas sin conocimientos t\u00e9cnicos (incluidos algunos ejecutivos)? \u00bfAlguna vez se ha sentido frustrado cuando no \"lo entend\u00edan\"?<\/p>\n<p>The \u201c\u2026a year\u2019s research in the palm of your hand\u2026\u201d example (previous post) was the starting point for introducing a ground-breaking technology. We were offering systems that enabled scientists to complete the same number of experiments that traditionally consumed a full year in <em>de una a dos semanas<\/em>.<\/p>\n<p>A nuestros clientes potenciales a menudo les costaba aceptar esta posibilidad, as\u00ed que generamos y utilizamos algunas analog\u00edas:<\/p>\n<ul>\n<li>\"Es como cambiar de herramientas manuales a herramientas el\u00e9ctricas manejadas por programas de dise\u00f1o asistido por ordenador\".<\/li>\n<li>\u201cIt\u2019s like a large food market moving from a single check-out counter to having dozens. Your throughput increases and your customers are much happier when their wait time drops down to nearly nothing!\u201d<\/li>\n<li>\u201cIt\u2019s like a beverage maker upgrading from filling a single bottle at a time to doing 96 bottles simultaneously, including sealing and applying the labels. Think about how pleased the beverage team is going to be when they finish bottling in a single day vs taking weeks and how delighted their customers will be when those tasty beverages are made available more broadly!\u201d<\/li>\n<\/ul>\n<p>Estas analog\u00edas aprovechan <em>existente<\/em> conceptos para hacer accesibles nuevas ideas. As\u00ed pues, las analog\u00edas y las met\u00e1foras mejoran tanto la retenci\u00f3n como la comprensi\u00f3n. La siguiente pregunta es: \"\u00bfC\u00f3mo las unimos para <em>nuestra<\/em> ofertas y situaciones de los prospectos\".<\/p>\n<p>Next: Manufacturing Metaphors and Accumulating Analogies!<\/p>\n<p>&nbsp;<\/p>\n<p>Resources:<\/p>\n<p>The Power of Analogies and Metaphors in Demos and Discovery Parts 1, 2, and 3:<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/blog\/\">https:\/\/greatdemo.com\/blog\/<\/a><\/p>\n<p>Suspender la incredulidad: Una colecci\u00f3n de historias de ventas, preventas y marketing (y lecciones aprendidas)<\/p>\n<p><a href=\"https:\/\/tinyurl.com\/yc7rsrmy\" target=\"_blank\" rel=\"noopener\">https:\/\/tinyurl.com\/yc7rsrmy<\/a><\/p>\n<p>Hacer descubrimientos:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/Doing-Discovery-Important-Enablement-Processes\/dp\/B0B8RJK4C2\/<\/a><\/p>\n<p>Gran demostraci\u00f3n Tercera edici\u00f3n:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/dp\/B0C9SNKC2Y\/<\/a><\/p>\n<p>Visual Aids and Props:<\/p>\n<p><a href=\"https:\/\/greatdemo.com\/es\/demostraciones-notables-que-hace-que-una-demostracion-sea-realmente-memorable\/\">https:\/\/greatdemo.com\/remarkable-demos-what-makes-a-demo-truly-memorable\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Why use analogies and metaphors? Understanding! Have you ever found yourself struggling to explain what a new technology enables to non-technical people (including some<\/p>","protected":false},"author":2,"featured_media":47392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[7],"class_list":["post-47389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced_topics","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/comments?post=47389"}],"version-history":[{"count":1,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47389\/revisions"}],"predecessor-version":[{"id":47391,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/posts\/47389\/revisions\/47391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media\/47392"}],"wp:attachment":[{"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/media?parent=47389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/categories?post=47389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatdemo.com\/es\/wp-json\/wp\/v2\/tags?post=47389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}