{"id":47389,"date":"2026-09-03T16:14:02","date_gmt":"2026-09-03T16:14:02","guid":{"rendered":"https:\/\/greatdemo.com\/?p=47389"},"modified":"2026-09-03T16:16:01","modified_gmt":"2026-09-03T16:16:01","slug":"the-power-of-analogies-and-metaphors-in-demos-and-discovery-part-4-understanding","status":"publish","type":"post","link":"https:\/\/greatdemo.com\/the-power-of-analogies-and-metaphors-in-demos-and-discovery-part-4-understanding\/","title":{"rendered":"The Power of Analogies and Metaphors in Demos and Discovery \u2013 Part 4: Understanding!"},"content":{"rendered":"

Why use analogies and metaphors? Understanding!<\/p>\n

Have you ever found yourself struggling to explain what a new technology enables to non-technical people (including some executives)? Did you ever get frustrated when they didn\u2019t \u201cget it?\u201d<\/p>\n

The \u201c\u2026a year\u2019s research in the palm of your hand\u2026\u201d example (previous post) was the starting point for introducing a ground-breaking technology. We were offering systems that enabled scientists to complete the same number of experiments that traditionally consumed a full year in one to two weeks<\/em>.<\/p>\n

Our prospects often had a hard time embracing this possibility, so we generated and used a few analogies:<\/p>\n