The strength of memories is like a spider web: the more attachments and connections, the stronger the web. A fact is like a single strand attaching an idea to a single support. It’s a tenuous connection, easily blown away by weather or other disturbances.

Analogies and metaphors build a more memorable structure by linking more strands, connections, and supports. They can weather the storm much more successfully than facts alone.

Finally, stories offer the stoutest components, imbedding your idea in a complete web to secure the memory against the wind and weather of time.

I hope this series of posts stimulates you to produce sturdy silk to spin your web of concepts!

Resources:

The Power of Analogies and Metaphors

in Demos and Discovery Parts 1, 2, 3, 4, 5 6, and 7:

https://greatdemo.com/blog/

Made to Stick: Why Some Ideas Survive and Others Die

https://tinyurl.com/24m4m5jm

Effective Storytelling in Discovery, Demos, and More

https://greatdemo.com/effective-storytelling-in-discovery-demos-and-more-a-never-stop-learning-article/

Examples of Metaphors:

https://blog.udemy.com/metaphor-list/